Wallace, Hugh, Tallon, Loic and James, Dafydd (2012) If mobile is the answer, what was the question? In: Museums and the Web 2012, 11-14 April 2012, San Diego, CA.

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Despite an ever-increasing urgency within institutions to deliver a mobile project, in the experience of National Museums Scotland and National Museum Wales, significant challenges exist in securing cross-departmental teams for these projects, managing internal expectations, and ensuring that the project is aligned with the institution’s core mission. To overcome these challenges, these two institutions each adopted an approach based on design briefs, cross-departmental collaboration, internal creative workshops, and downplaying the emphasis on technology. The following paper explores the resulting challenges, decisions and outcomes with a view to identifying a framework for planning digital projects more generally.

Item Type: Conference or Workshop Item (Paper)
Additional Information: Full text version freely available at the official URL
Uncontrolled Keywords: digital strategy, mobile, design processes, organizational systems
Subjects: A General Works > AM Museums (General). Collectors and collecting (General)
T Technology > T Technology (General)
Related URLs:
Depositing User: Ruth Churchman
Date Deposited: 18 May 2012 12:12
Last Modified: 02 Nov 2014 13:42
URI: http://repository.nms.ac.uk/id/eprint/902

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